Laundry Luv’s Core Values at the Heart of What We Do
At Laundry Luv, our values are the foundation of everything we do. We believe in creating not just a workplace, but a culture where everyone thrives, and these five values guide us every day.
By franchising with Laundry Luv, you are agreeing to follow and embody these five values. If these values don’t speak to you like they speak to us, we might not be the franchisor for you—and that’s okay! Finding the right fit for you is a part of the franchising journey.
These values aren’t just words on paper (or on a blog post), they’re the spirit behind every decision we make, every hire we bring on, and on every customer we serve. At Laundry Luv, we’re building something special by living these values every day, and we couldn’t be prouder of the team that’s making it all happen.
Our 5 Values:
Always Whistling: This value comes from our very first teammate, Clay, who made such an impression that customers would comment on how happy he seemed, always whistling no matter what he was doing. Always Whistling means more just a cheerful attitude; it reflects our belief in being grateful for what we have, bringing great energy, and maintaining a positive mindset. No matter the task, we are happy to do it, and we do it with gratitude.
I Got It!: A value embodied by our first manager, Alex. Her approach to every challenge is with a confident “I got it!” attitude. This value is about resourcefulness, motivation, and action. At Laundry Luv, we seek out people who don’t wait for someone else to step up—they’re ready to jump in and get things done.
Curiously Coachable: The best hires we’ve made are those who come in eager to learn and improve, starting from day one. Being Curiously Coachable means our team is always seeking continuous improvement. It’s about asking questions, staying open to feedback, and constantly striving to grow and make ourselves better.
Lead with Luv: We approach every interaction with love because we believe that love drives success. When we put love first—whether it’s in how we treat each other or our customers—we create an environment where everyone feels supported. We’re selfless, we put the team first, and we lead with a servant’s heart.
Respond Not React: This value is about making thoughtful, intentional decisions. We don’t just react to challenges or setbacks; we take ownership, follow our principles, and lead processes that ensure we’re doing what’s right, every time.
These are the values that we stand by and strive for. Laundry Luv believes in making a real difference in people’s lives, and every location is designed to create a welcoming space that does just that—through community events, local partnerships, and a family-friendly environment.
If you’d like to learn more about us and our values, watch this great video from American Operator highlighting our very own “Minister of Luv.”
Why Franchise With Laundry Luv
When you franchise with Laundry Luv, our leadership team will be with you every step of the way—from site selection, marketing, training, to field support. Our support does not end after you open. With bi-weekly meetings, annual conferences, and our team always ready to help, we are here to help you achieve success for your business.
Laundry Luv is also committed to supporting childhood literacy through dedicated reading areas and book giveaways in our stores, as well as partnering with local libraries and universities to enhance literacy programs in low-income areas. By franchising with Laundry Luv, you aren’t just building a laundromat—you’re building community.
If these values speak to you, we would also love to speak with you to discuss your future at Laundry Luv!
